Targeting urban ladies who aren’t afraid to get dirty, LET’S GET PRIMITIVE will encourage the most citified fashionista to embrace her inner mountain mama and follow the call of the wild. A writer and filmmaker turned outdoor aficionado, Heather Menicucci has overpacked, started late, gotten lost, and battled armies of insects so readers won’t have to. Her hard-won backcountry camping lessons cover all the relevant basics–planning the trip, buying or borrowing the g (more…)